The lights dim, the curtain rises and the audience holds its breath in anticipation of another fabulous theatrical production. Your theatergoers expect to be dazzled, and will be, when choosing Seasideﾴs dynamic costumes. Talent abounds at SMT's costume division headed by Costume Manager and Resident Designer, Brian O'Keefe.

Each summer season, the Seaside Music Theater costume division places approximately 500 new costumes on stage, which adds to the overall show rentals available. An average of 12,600 labor hours go into making and altering the costumes for each season. Work on the lavish costumes created by O'Keefe and SMT's guest designers begins months in advance. Meticulous research and planning go into the creation of each garment. Early in the year, the designers meet in New York for a whirlwind shopping trip for thousands of yards of rich fabrics used in the designs. Fabrics purchased cost as much as $125 per yard. The stunning red dress from Hello, Dolly! cost a whopping $1,000 and took nearly 100 hours to bring to reality.

There are no shortcuts at this shop; each custom garment is made to last for years as a national rental through Seaside's theatrical rental house. Seaside Music Theaterﾴs costume division... a tradition of excellence.

"Suzette Pare and Brian O'Keefe have combined their creative talents to razzle and dazzle audiences with spectacular costumes in Crazy for You. This show won a Tony for costumes, and SMT's would have won as well." (DICK KEREKES, FIRST COAST ENTERTAINER, JACKSONVILLE, FL)

"Drury Lane has had nothing but positive experiences when renting costumes from Seaside. The costumes are well designed and sturdily built with an eye toward durability. The courteous and professional staff has always addressed any questions or concerns in a timely and equitable manner. We would highly recommend Seaside for your costume rental needs." (DIANE VAN LENTE, DRURY LANE, OAK BROOK, IL)

"Brian O'Keefe's costuming for Hello, Dolly! was practically worthy of star billing. O'Keefe uses every shade of the artist's palette from muted earth tones to pastels to brilliant blues, greens and oranges." (MORRIS SULLIVAN, NEWS-JOURNAL, DAYTONA BEACH, FL)

"The quality of the costumes is always excellent, from the choice of fabric to the versatility of the design." (ERIC HURST, THEATRE A LA CARTE, INC., TALLAHASSEE, FL)

SMT Costume Division: 1640 Mason Ave. Dock #4, Daytona Beach, FL 32117
Phone 386-274-2200. Fax 386-274-4434.
Brian.OKeefe@seasidemusictheater.org